5 Essential Updates for Australian Businesses Using Wix and Squarespace

28 June

Is your website in need of a refresh? When did you actually make any changes to it?!

Keeping your online presence current is crucial for attracting and retaining visitors and an essential part of keeping it relevant.

Here are five simple yet impactful updates you can make to ensure your Wix or Squarespace website remains engaging, functional, and optimised for success!

1. Change Your Hero Image

Updating your hero image regularly keeps your Wix or Squarespace website looking fresh and relevant to you audience. Consider showcasing new products or services, promotions, or seasonal offers to capture attention right from the homepage.

2. Update Some Testimonials

Customer testimonials are powerful social proof that can influence potential customers. Refresh your testimonials on your Wix or Squarespace site with recent feedback and success stories from clients. Highlighting positive experiences from clients builds all important credibility and trust.

3. Check All Buttons + Links Are Working as They Should

Ensure seamless navigation on your Wix or Squarespace website by conducting a thorough audit of buttons and links. Fix any broken links and ensure all buttons direct users to the intended pages. This enhances user experience and improves SEO for Australian search queries.

4. Write a Blog or Two

Blogging on your Wix or Squarespace website not only educates your audience but also boosts SEO by adding fresh content. Write about industry trends, tips for local businesses, or updates about your services. Engaging blog posts attract new visitors and encourage return visits.

5. Optimise Images

Improve your Wix or Squarespace website's performance and SEO by optimizing images. Compress large images to reduce load times, crucial for mobile users. Add descriptive ALT tags to images to improve accessibility and help search engines understand your content.

Regularly updating your Wix or Squarespace website with these simple changes enhances user experience, engagement, and search engine visibility. Whether you're refreshing visuals, improving functionality, or enhancing content, each update contributes to a more effective online presence for your business!

If this all sounds to techy, daunting or time consuming, drop us a line to see how we can help!